Summary
As a researcher and strategic visual designer for the project with intO and Skyscanner, I conducted user research to explore 2 perspectives of the Skyscanner brand and service – the internal (the Skyscanner employees) and the external (Skyscanner users) – to plot their crossovers and discrepancies, and to use this map to inform and inspire Skyscanner teams to take their brand to the next level. 
Client
Skyscanner

Objective
To gain an understanding of the global brand perception across
all Skyscanner offices and their key consumer markets to inform and inspire Skyscanner teams to take their brand to the next level. 

Timeline
Roughly 2 months (July – Sept 2017)

Main responsibilities
Conducted the UK research with Skyscanner users (voxpop x 10 users, In-depth interview x 5 users); cross-analyzed research insights from internal (conducted with 500 Skyscanner employees in 9 countries) and external (200+ Skyscanner users in 10 countries); plotted opportunities and ideas based on the cross-overs and discrepancies from the research analysis

Team structure
Director x 1
Project Manager x 1
Design Researcher x 3 (me)

Strategic Visual Designer x 1 (me)
Videographer x 1
Local Experts x 10

Outcome
Rebuilding of Skyscanner brand
Process
How will Skyscanner transform from being an established worldwide flights search engine to becoming a constant travel partner?

You may also like

Back to Top