Summary
Designed and strategized visitor experiences and brand identity for Central Saint Martins MA Innovation Management Degree Show: Futureality, Shaping Tomorrow Today.
Background
Futureality came to life through 2 creative brainstorming sessions as a concept of anticipating the future in a strategic and resilient way. As Innovation Managers, it was our way of making impactful decisions to shape 4 different futures in a form of interactive workshops – ethical, experiential, resilient and digital.

Purpose
To develop a brand identity design and experience design that communicate the essence of the concept, Futureality to an audience unfamiliar with Innovation Management.

Team structure
Project Managers x2
Design Lead x1
Spacial Designers x2
Graphic Designers x2 (me)

My role & responsibilities
- Designed an identity system, exhibition materials, profile cards and web banners
- Articulated customer journey of the exhibition space
- Assisted with communication strategies
Photography by Charis Chang and Mihai Coliban
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